Meet the Heart Behind the Boutique. Discover the inspiration behind the unique designs in our boutique.

Our Story

My name is Myra Alvarado, born and raised in West Texas, Midland, TX. I am a godly woman, faithful in my walk, and I always put God first, followed by my family, and then my business. I am a proud mommy of three beautiful children — one son and two daughters — and soon to be a grandma to a baby girl.

I moved to Ruidoso, New Mexico two years ago from Midland, TX, and it has truly become home for me. Monserrat's Boutique is named after my niece, Amberlee Monserrat, who holds a very special place in my heart.

Owning a boutique has always been a dream of mine. I’ve always loved fashion, unique pieces, and helping others feel confident and beautiful in what they wear. With the love and support of my family and this amazing community, that dream has now become my reality.

This boutique is more than just clothing — it’s a reflection of my faith, my journey, my family, and my passion for bringing you stylish, meaningful pieces with personality.

Thank you for supporting my small business and being part of this dream with me.

Newest New Arrivals

NEW ARRIVALS ARE HERE 🤠✨

The cutest western styles just dropped and you do not want to miss these! From rodeo graphic dresses to denim favorites and trendy statement tops — these pieces are perfect for summer concerts, rodeos, date nights, and everyday western chic looks 🤎


Shop the latest arrivals now before they’re gone!

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Plus Size New Arrivals

Because western style is for every body 🤎 Our newest plus size arrivals are finally here and they are SO good! From flattering denim dresses to comfy graphic styles and statement tops — these pieces were made to help you feel confident, stylish, and rodeo ready 🌵✨


Available in plus sizes and perfect for concerts, girls nights, rodeos, and everyday wear! Don’t wait — these styles will go FAST 🔥

Western Fashion Jewelry

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WILD RAGS

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Amberlee's Collection

Amberlee's Collection is a charming lineup made just for your little loves. Filled with soft fabrics, adorable prints, and the sweetest details, each piece is designed to keep your baby girl or toddler comfy while looking absolutely precious. Perfect for everyday moments and special memories, this collection brings style and sweetness together.

American Darling Handbags

Our American Darling Bag collection is where timeless western style meets handcrafted luxury. Each piece is made with genuine leather and cowhide, featuring detailed tooling, unique patterns, and one-of-kind character. These bags are designed to stand out-perfect for adding that bold, western touch to any outfit while still being practical for everyday wear.

Mystery Bags